New research released by the International Luxury Travel Market (ILTM), has revealed Italy to be the most popular country for top-end travel.
Thanks to its quality tourism offering, range of cultural and gastronomic experiences and uniquely iconic style, the European hot spot is also tipped to be the most sought after destination in the coming 12-18 months.
The leading luxury travel show ILTM surveyed over 1,500 of its VIP buyers on issues relating to general luxury travel trends, changing demographics within the luxury travel client base, as well as environmental and security issues. Respondents included a broad cross section of global tourism and travel companies, from high street travel agents to events organisers.
Brad Monaghan, marketing manager of ILTM, said, “Our research reveals that luxury visitor numbers and expenditure are on the rise globally, with companies experiencing an average 17.5 per cent increase in client numbers and a 16 per cent increase in client expenditure. Despite the number of emerging luxury travel destinations around the globe, it is interesting to note that Italy remains the leading choice for discerning travellers, with Europeans as well as amongst developing luxury travel markets such as China, Russia and India.â€
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